Sunday, May 17, 2020

The Beauty Myth And Its Effect On Women s Sense Of Self...

The first chapter, Work, is about the ways in which the Beauty Myth threatens the huge steps that women have made in the workplace. Wolf discusses how women are still being held back by having to work two shifts (one being paid for by employer and another for the unpaid work done at home) compared with the single shift worked by men – still made strides; and how the introduction of a third shift, the beauty shift, serves the purpose of keeping women down by keeping them tired and preoccupied. Too tired and preoccupied to be successful at work, and too tired and preoccupied to become concerned or even interested in unions or other political action that might help to change the situation. The beauty myth also serves an important function in threatening women’s sense of self-worth and self-esteem, so as to diminish their hopes, motivations and expectations to what the system can cope with. 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